Diversity in Retail the only Collaboration Community devoted to increasing Equity, Diversity and Inclusion across the Retail sector.

Our joint mission with WiHTL is to support companies across Hospitality, Travel, Leisure and Retail to create diverse and inclusive environments and to positively impact 5 million employees globally by 2030. 

Meet the DiR Founder & Chair

Driven by her passion to make a positive difference in the equity, diversity and inclusion space, Tea Colaianni launched Diversity in Retail in 2021. Her focus is on delivering tangible initiatives to build and strengthen the diverse talent pipeline.

Tea is a non-Executive Director on a number of Boards and has held C-suite roles at Merlin Entertainments and Hilton Hotels. 

DiR Advisory Board

“I am delighted that Sainsbury’s is a founding member of Diversity in Retail. We are committed to being a truly inclusive organisation where colleagues can fulfil their potential and where all of our customers feel welcome when they shop with us. Collaborating with other retailers and sharing best practice is good for both the retail industry and for enabling a more inclusive society.”

Simon Roberts CEO, Sainsbury's 

“Diversity in Retail as an organisation is completely transformative. What separates it from others, is that it has no other purpose than creating a much more diverse – and therefore successful – workforce. It's been game changing in its absolute and relentless focus – off the scale in terms of its ambition, but also off the scale in not accepting excuses and making us all answerable.”

Debbie Robinson CEO, Central Co-Op